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About Explore Eastchester NY Media

Explore Eastchester NY Media is a hyperlocal storytelling and content creation brand, built to celebrate the people, businesses, and culture of Westchester County through the lens of two creatives: JoAnna Tamarazzo of JT Collective Media & PR and Stephen of Creative SMB.

Together, they bring over a decade of combined experience in photography, creative direction, fitness, fashion, food, and community media—partnering with local businesses to create content that connects.

JoAnna’s journey began in the worlds of bridal, beauty, and boutique fitness, where she quickly grew into a leading social media voice and photographer. From trainer headshots and social media management at 24 Hour Fitness Scarsdale, to in-action photography at Igor Gracie Jiu Jitsu with Legendary MMA’s class (3x a week), JoAnna turned her passion for movement and wellness into a lifestyle brand. As a client of Phoenix Fitness and YogaSix, she began her path toward becoming a NASM certified personal trainer and Group X instructor—and now proudly supports the grand opening of Solidcore Scarsdale as part of their Core Crew, contributing to their Scarsdale Newsletter and digital storytelling.

Stephen, with a passion for community and service, captures the strength and dedication of Westchester’s first responders and athletes. His eye for real moments—from Muay Thai fighters to family celebrations—adds depth and authenticity to every collaboration.

Together, Explore Eastchester NY Media spans:

  • Food & event photography for beloved restaurants like Tuck’d Away Bar & Grill and Toscana on Main

  • Fitness photography for gyms, trainers, and boutique studios

  • Grand openings, newsletter support, and promotional content

  • Neighborhood highlights from Vernon Hills Mall to Main Street Tuckahoe and Yonkers & Scarsdale off of - Central Park Avenue at Vital Stretch, 24 Hour Fitness, and Frank & Joes Deli of Scarsdale.

Our mission is to Create, Collaborate, and Cultivate—capturing the moments that matter while helping local businesses thrive with custom visual content, storytelling, and PR support.

What We Offer:

  • 📸 Event & Food Photography

  • 📱 Social Media Content Creation

  • 🤝 Local Business Promotion

  • 💪 Fitness Brand Media & Support

From restaurant tables to workout floors, Explore Eastchester NY Media is here to celebrate the heart of the 914 — with meaningful visuals and community-centered storytelling.

Let’s capture what matters, together.